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Fauré Le Page — Brand campaign

Fauré Le Page’s art of seduction. The historic French leather goods Maisons has tasked us to imagine a campaign to celebrate the opening of its new boutique at the Galleria mall in Seoul, South Korea. 

For the art direction of this campaign, we went for a series of images inspired by 1950s Film Noir genre and thrillers. The visuals showcase an alluring femme fatale, on a mission, with Fauré Le Page accessories as her weapons of seduction.

Year / Location

2018, Paris

Client

Augustin de Buffévent, Creative Director
Charles de Buffévent, Sales Operations Manager

Agency

Benoit Candelle, Partner
David Polonia, Creative Director
Diane Hazaël-Massieux, Art Director
Alexandre Tran, Account Manager
Angèle Giraud, Project Manager
Same client

Fauré Le Page — Arms of Seduction

For the French Maison drenched in illustrious history, the challenge was to create a digital universe including playfulness and seduction as their hallmarks. When it started in 1717 Fauré Le Page was a famous arquebusier providing Napoleon’s army among others. 

Fauré Le Page — E-Shop

For the French Maison drenched in illustrious history, the challenge was to create a digital universe including playfulness and seduction as their hallmarks. When it started in 1717 Fauré Le Page was a famous arquebusier providing Napoleon’s army among others.

Next project

Duvelleroy — Spirit of Lightness

For the Ready-To-Wear collection, the F/W couture, permanent collections and apartment shoots, we put in place a new artistic direction. In order to make the fan an everyday accessory, it seemed essential to shatter the stereotypes around it, enable and celebrate men who wish to use it. All genders are invited to adopt and appreciate this fashion accessory and join a lifestyle where lightness is the core value. "The Spirit of Lightness" tagline transpires in all the visuals through the presence of the sky, as well as the bottow views.