Carolina Ritzler — Identity and Typography

French womenswear brand Carolina Ritzler has a unique point of view to design for strong women. Bonjour Paris helps creating brand identity to reflect the idea. The logo with a crossed C and R is inspired by the power Carolina Ritzler enable to each woman who wears the design. It provide a sense of empowerment and active. Much like the signature jumpsuits of the brand, the identity is designed with a streamlined eye for immediate impact yet simple and elegant.

2018, 33 rue Etienne Marcel 75001 Paris

Client:

Carolina Ritzler, Creative Director

Agence:

David Polonia, Creative Director