Audemars Piguet
Surreal Milan

To celebrate the launch of the new Mini Royal Oak, Audemars Piguet hosted an immersive pop-up experience in the heart of Milan.

Bonjour Paris was brought on board to create buzz for this 360° campaign with a series of surreal teaser videos. Partnering with a 3D production studio, we crafted two captivating clips for social media: the first featured golden nuggets cascading from a Milanese tram, hinting at AP’s arrival, while the second revealed the stunning pop-up booth in Milan’s iconic Piazza Quadrilatero.

Inspired by the exhibition theme, “Shaping Materials,” we leaned into gold and natural textures, reflecting the craftsmanship and materials behind this extraordinary timepiece.