Réservation
Global Art Direction

We embarked on a creative journey with Réservation, drawn in by their unique perspective that transcended conventional perfumery. Their vision was to transport individuals into the exclusive, opulent world of a fictional Californian hotel. Our objective extended beyond brand creation; it was about meticulously crafting an immersive experience.

Our design ethos was deeply rooted in the essence of Réservation: the sun-drenched glow of the Palm Springs desert, the subtle sophistication of a luxury hotel suite, and the timeless artistry of French perfumery. This powerful blend guided the development of every digital and visual element.

The resulting website acts as the virtual entrance to this exquisite, imaginary hotel. It transforms the user from a mere customer into a guest, encouraging them to discover "secret rooms" and "private suites" where each fragrance unfolds its unique narrative. By embodying this captivating storytelling, we successfully brought Réservation to life, evolving a collection of scents into a coveted destination.