Maison Nespresso
Teasing Campaign

Brewing up visuals for launch of Maison Nespresso

Bonjour Paris embarked on a new adventure with Nespresso to assist with the launch of Maison Nespresso, the brand’s new coffee concept store. For the teasing shoot, we teamed up with The Social Food, longtime friends of the Nespresso brand, to highlight the coffee shop’s collaboration with artist Thomas Lélu. Known for their lifestyle-forward aesthetic, they captured the essence of the iconic Marais neighborhood, showcasing the café as a local gem with the best coffee in town. Framed within a resolutely Parisian aesthetic, the photographs stage Thomas Lélu in his creative universe, at the crossroads of art, reflection, and humor.

The Social Food also featured the takeaway cup, designed to announce the opening of the coffee shop. The imagery highlighted key symbols of Maison Nespresso Paris: its signature blue and its strong anchoring in the Marais, expressed through a Parisian visual language and its cultural emblems.