Cointreau
Citrus Spritz

Shaping cultural desirability for Cointreau's Citrus Spritz launch

Discover Cointreau’s Citrus Spritz campaign. Following the development of their new brand platform, Bonjour Paris continues the partnership with the launch of their latest range. We set out to challenge changing patterns in the industry, crafting contemporary and impactful visuals that remain true to the brand and resonate with a new generation.

The creative direction embraced a lifestyle approach, capturing moments of sharing and togetherness, while highlighting the versatility of the ready-to-serve Citrus Spritz collection. Wth a bold logo design, dynamic lifestyle capsules, and bottle-forward compositions, modernity takes center stage, reinforcing the brand’s influence on cocktail culture.