Bonpoint
Double 11
Content 2024
Bonpoint
2024
To celebrate Double 11 - China’s biggest shopping event of the year - Bonpoint wanted to introduce their limited edition family skincare line with a distinctly Parisian touch. Inspired by the product packaging illustration, Bonjour Paris produced the film, key visuals, and social media assets to transport customers to Paris and invite them to explore the complete Bonpoint skincare collection.
Credits
Founder & General Manager
Benoit Candelle
Creative Director
Germain Felzinger
Art Director
Liza Sengphong
Client Partner
Christine Leblond
Account Manager
Antoine Perrault
The campaign film narrative followed the journey of a butterfly through iconic Parisian locations, subtly showcasing the skincare collection along the way. The art direction, minimalist illustration , and immersive sound design transported viewers to Paris, while the full suite of creative assets – from still life images to 3D representations of the product packaging–ensured a cohesive and engaging experience for Bonpoint’s global digital campaign.
