Odissì
Spring Summer 25

A Spontaneous Story of Style with Odissi

After collaborating on the FW24 launch campaign, Bonjour Paris partnered with ODISSI once again for its Spring Summer 2025 campaign, continuing the story we began on the powerful impact of style, emotion, and self-expression.

With SS25, ODISSI set out to deepen its narrative of “Style driven by emotions, inspired by the world” while presenting the brand’s vision for the new season, with a special emphasis on design and product proposition. Our goal: to create assets that work seamlessly across owned and paid media, strengthening the brand’s emotional storytelling through visually compelling content that would capture the eyes of existing and new audiences.

Rooted in ODISSI’s core values of diversity, authenticity, and emotional connection, the campaign unfolds on the enerfect streets of New York City, capturing unexpected, candid moments where the shoes become part of the story. Like a photojournalist wandering the city, we follow spontaneous encounters and playful interpretations of “street accidents” where women experiences an unplanned, emotive moment.