Belle de Brillet
Shoot

Revealing a more playful side of cognac for Belle de Brillet.

To support Belle de Brillet in expressing its unique positioning as a refined yet playful pear and cognac liqueur, Bonjour Paris produced a creative content campaign that highlights both heritage and modernity. Traditionally seen as a serious spirit enjoyed neat, cognac here reveals a fresh and surprising dimension, incorporated into accessible, creative cocktails with Belle de Brillet.

Bonjour Paris developed original cocktail recipes and brought them to life through a poetic, bucolic visual universe that reflects the Maison’s identity. The content was produced in both still photography and animated GIFs, extending the storytelling across digital touchpoints. This approach anchored Belle de Brillet in an imaginative world that remains elegant but light, helping the brand resonate with a new generation of consumers.