Fusalp
3D Content
Content 2024

Fusalp
2024
Capturing the details of Fusalp’s layered design in 3D
Bonjour Paris partnered with Fusalp to introduce the Ilanox Jacket, a new addition to the iconic French Alps brand’s collection. To showcase the jacket’s innovative three-layer construction, premium materials, and weather-resistant performance, we developed a 3D concept that highlighted its technical precision and visual appeal.
Through detailed renderings, we zoomed in on textures and structure, using fluid motion to reflect its lightweight nature. Visual elements like falling water and snow illustrated the jacket’s protective qualities, while natural sounds created an atmosphere that turned product storytelling into an immersive experience.
Credits
General Manager
Benoit Candelle
Creative Director
Germain Felzinger
Art Director
Agnès Bartès
3D Artist
Arthur Seguin
Client Partner
Mathieu Nay
Account Manager
Eloise Godinou
Project Manager
Victoire Landreau