Ralph Lauren
Website
Digital Experience 2018
Ralph Lauren
2018
Bonjour Paris helps Ralph Lauren celebrate the legendary designer’s career in fashion over the past 50 years with an immersive digital experience project as part of the #RL50 campaign. The interactive timeline presents a new and innovative way to tell the brand’s story. As users scroll, the images and videos start to play telling the history of Ralph Lauren and his legacy as well as the RL empire he has built over the past 50 years. The Bonjour team wants to create digital experience that connects emotionally and is accessible to everyone just like classic creations by Ralph Lauren.
Credits
General Manager
Benoit Candelle
Creative Director
David Polonia
Designer
Manon Combe
Director of Operations
Alexandre Tran
Creative technologist & Lead Developer
Eugene Lee
Creative Developer
Bruno Imbrizi
Designer
Liza Sengphong