Bonjour Paris Logo
Bonjour Paris Logo

Nespresso
WITH LOVE

Branding 2026

Nespresso

2026

Celebrating 40 years of Nespresso With Love.


For its anniversary, Nespresso entrusted Bonjour Paris with the creation of a visual identity. A project born around Valentine's Day, which naturally placed love at the heart of the campaign.


Logo, animation, tagline a global branding were built around the brand's iconic square, declined in red to embody the intensity and passion that have connected Nespresso with its community for 40 years.

General Manager

Benoit Candelle

Associate Creative Director

Martin Legagneux

Art Director

Liza Sengphong

Art Director

Mia Tossini

Motion Designer

Fabio Cocciolo

Motion Designer

Rémi Lefebvre

Deputy General Manager

Christine Leblond

Account Manager

Jade Pinder

Project Manager

Victoire Landreau

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