Maison Nespresso
Launching Campaign
Content 2025
Maison Nespresso
2025
Brewing up visuals for launch of Maison Nespresso
Bonjour Paris embarked on a new adventure with Nespresso to assist with the launch of Maison Nespresso, the brand’s new coffee concept store. Designed as distinctive, one-of-a-kind experience, Maison Nespresso invite coffee lovers to immerse themselves in the art and expertise of Nespresso’s coffee roasting.
Following the creation of the visual identity for this new venture, the agency orchestrated a two-phase launch campaign. The first phase celebrated the opening of the inaugural Maison Nespresso Coffee Shop in Paris Marais district, with a Parisian-eque photoshoot featuring artist Thomas Lélu and his signature blend of irony and poetic expression.
General Manager
Benoit Candelle
Creative Director
Germain Felzinger
Art Director
Martin Legagneux
Designer
Manon Combe
Designer
Gwendoline Jeanne
Client Partner
Christine Leblond
Account Manager
Jade Pinder
Project Manager
Salomé Goldstein
Romain Laprade
Photographer
What better way to express the warm, welcoming energy of the Maison than through dance? And who better to capture it than the talented Léonard Porshe. His playful, modern eye brings a fresh, contemporary feel to the video, perfectly complementing the experience we set out to create.
