Royal Mansour
Identité Collection

From Hotel to Collection : A Creative Collaboration with the Royal Mansour

From its first destination in Marrakech, Royal Mansour has grown into a curated collection of exceptional Moroccan properties. Bonjour Paris accompanied this transition from hotel to collection through a full creative partnership spanning visual identity, content production, and website design.

The rebrand began with their iconic “Door” logo, a symbol of Moroccan hospitality. We expanded this into a versatile visual system, reinterpreting the door through patterns, colors, and architectures that reflect each destination’s unique character while maintaining cohesion.

To bring the brand to life, we produced photo and video content across the collection, notably with fashion and design photographer Cyrille Robin for the opening of Royal Mansour Casablanca. His lens highlighted the Art Deco spirit at the heart of the hotel.

Finally, we redesigned the website as an immersive gateway to the collection, with a captivating landing page, intuitive navigation, and seamless booking. Each destination unfolds in visually rich detail, unified by Royal Mansour’s grand vision of hospitality.