Fusalp
Urban Shoot

From the Slopes to The Streets

After collaborating on the Spring/Summer and Fall/Winter 25 shoots in natural landscapes, Bonjour Paris partners up again with Fusalp to create more assets, this time in an urban setting. This new direction is designed to nourish the brand’s storytelling around its upcoming FW collection.



To show these iconic pieces in a real-life context, the shoot takes place in Parisian neighborhoods, with an artistic aesthetic that plays with blur.

Each silhouette is highlighted in a poised, focused attitude, surrounded by the bustle and rhythm of the city. The visuals and video capsules also spotlight the details and technical craftsmanship of Fusalp’s pieces, designed for both the rhythm of the mountains and the hustle of the city.