Hennessy
V.S.O.P Packaging

The French Cognac house asked us to design a collection of value-added packaging for the Chinese market, in line with the aesthetics of their latest campaign by Paolo Sorento. To achieve this, we envisioned translating this visual universe through bold illustrations that accompany a classic cocktail recipe and its revisited version.

With a total of 4 different packaging designs, we illustrated one character from the film per design, associated with the cocktail and its unexpected version. The cocktails in question? Negroni and Negronissimo, Sidecar and Side Road, Old Fashioned and Bold Fella, and a Cognac Sour and Sun Sour.