Fusalp
Fall Winter 25

Winter chic from every angle

For Fusalp’s Autumn/Winter 25 campaign, Bonjour Paris orchestrated a photoshoot in the heart of the French Alps, celebrating the timeless symbols that define the region’s wild beauty and cultural heritage. From mountain panoramas and steep slopes to pristine expanses, each setting was chosen to harmonize with the pieces in the collection.

This shoot brought to life a series of content playing with different yet cohesive visual aesthetics. Ranging from geometric compositions with minimalist aesthetic, to creations blending the Maison’s natural chic with a joyful energy, each shot captures Fusalp’s refined and playful spirit. The final result combines elegance and creativity, delivering a photo series unmistakably Fusalp.