Cointreau
Limited Edition

Welcome to Cointreau City

Continuing the art direction established with the GTR Limited Edition, Bonjour Paris extended the theme of celebrating cities through the packaging design of Cointreau Edition Limitée for the Home Market.

For this special edition, the agency envisioned an imaginary urban landscape–The Cointreau City–where the essence of the brand could be captured and shared. Available exclusively in supermarkets in France, this limited edition features three unique labels that offer a panoramic view of Cointreau City, each illustrating key aspects of the brand identity including its history, culture, and the art of cocktail-making.

To ensure a cohesive and impactful launch, Bonjour Paris developed additional assets including video, key visuals, and merchandising guidelines to reinforce the visual narrative. Cointreau Edition Limitée invites customers into a world where cocktails, craftsmanship, and captivating stories come together.