S.T. Dupont
Monogram

Bonjour Paris crafted the campaign for French luxury brand ST Dupont’s Monogram 1872 collection, capturing the essence of timelessness, heritage, and craftsmanship. Inspired by a “guilloche” pattern from ST Dupont’s 1950s archive, the collection bridges the past with the future. The campaign, made entirely with 3D rendering, reflects this blend of tradition and innovation, with the guilloche pattern becoming the iconic symbol of the Maison.