Devialet
End Of Year

Bringing the full Devialet range together around the power of connection.

For the year-end season, Devialet partnered with Bonjour Paris on a multi-product international campaign showcasing its full range. The campaign further develops the brand’s partnership with its global ambassador, Isack Hadjar, Formula 1® driver for the Oracle Red Bull Racing team. Building on the brand platform “Alive with Sound,” Bonjour Paris shaped a narrative centered on connection. Shared memories, team spirit and technical expertise bring the worlds of Devialet and Formula 1® closer together, united by the same uncompromising standards of precision and performance. Staged in the brand’s signature colors, the campaign gives each product its place within one common visual universe.

Produced with Ever, the campaign relies on a hybrid production setup combining live-action footage with AI-generated imagery projected onto a digital screen. Directing duo Akatre and music production studio MIM complete the creative team, bringing Isack Hadjar and the Devialet range together on screen.

Launched internationally on November 3, the campaign was conceived as a 360° plan, extending the campaign film into key visuals and a full social media orchestration across the brand’s global communications.