Fusalp
Spring Summer 25

From ski slopes to seaside cliffs: Fusalp’s SS25 photoshoot

For Fusalp’s first ever Spring/Summer collection photoshoot, Bonjour Paris created a lifestyle-driven campaign that reimagined the brand’s alpine DNA in a coastal setting. Shot along the cliffs of Portugal, the concept drew a visual parallel between ski slopes and seaside inclines, nodding to Fusalp’s heritage through a fresh seasonal lens.

The shoot moved across varied backdrops, each chosen to visually adapt to different pieces of the collection. Embracing the lighthearted spirit of the brand, unexpected moments like kayaking on land, cliffside fishing, and a dog appearing much larger than the model added a playful touch. The result: a fashion-forward homage to Fusalp’s alpine roots, reimagined with the fresh energy of Spring/Summer.