Caron
Colognes Sublimes
Content 2023
Caron
2023
Bonjour Paris brings the olfactory sensations of Caron to life with the “Les Colognes Sublimes” campaign. We crafted five dreamlike universes that capture the essence evoked by the scent of each fragrance. From the luminous hillsides of Provence to the sensors Parisian nights, the campaign, crafted entirely from 3D, translates the story behind each fragrance into serene imagery. To take it further, we also created additional images completely from AI to extend the visual universe of the colognes on social media.
Credits
Founder & General Manager
Benoit Candelle
Creative Director
Germain Felzinger
Art Director
Martin Legagneux
Client Partner
Christine Leblond
Account Manager
Antoine Perrault