Caron
PUH
Content 2022

Caron
2022
Caron embodies modernity through a unique spirit of exuberant creativity and avant-garde, which shines through and infuses all the creations of the house since 1904. A spirit that is naturally found in the classic Pour Un Homme, a timeless fragrance that has captured the essence of the masculine and exalted it through the ages.
Today, years later, in order to respond to new male expectations, the house is innovating and revisiting its iconic fragrance with two original creations: Pour Un Homme Matin and Soir.
An opportunity to take the floor to celebrate the family of three fragrances and reaffirm the iconicness of classic Pour Un Homme. Designed to establish the first masculine perfume with timeless juice, the shoot is inspired by architectural structures. Since 1934, the challenge has been won hands down for Caron and its fragrance, which has become a monument of perfumery and the signature of men of all generations.
Credits
Partner
Benoit Candelle
Art Director
Germain Felzinger
Art Director
Rose De Menibus
Art Director
Caroline Grimprel
Art Director
Liza Sengphong
Account Manager
Angèle Giraud
Project Manager
Antoine Perrault


