Andrée Putman
Identity

Building a signature identity for Andrée Putman Studio

To support Andrée Putman Studio’s transition into a brand with a singular voice and visual identity, Bonjour Paris developed a new logo that honors the designer’s minimalist aesthetic and timeless elegance

Drawing inspiration from Art Deco typography, the logo balances formal geometry with subtle exuberance, ahile a monogram derived from Andrée Putman’s original signature adds a human touch to the typographic structure. The scope of the project also extended beyond logo design into a comprehensive brand guidelines system. Bonjour Paris developed a cohesive framework of typography, colors, and graphic elements to ensure consistency across all touchpoints