Boucheron
Visuels

Through the photos and videos, the challenge was to bring a creative narrative in the new e-shop all the while highlighting Boucheron’s jewelry. We have transformed the space of worn jewelry and product listings into a non traditional and free space. The fact that we don’t explicitly see the models’ features enables us to play on the Boucheron womens’ traits : independance, spontaneity, freedom, which all embody the Parisian « je ne sais quoi ».