Devialet
BLUE

Translating the emotion of speed and sound into a visual narrative for Devialet. 

To launch the new Devialet Phantom Ultimate 98 dB - Pulse Blue speaker and mark Formula 1® driver for the Oracle Red Bull Racing team, Isack Hadjar’s first official campaign as global brand ambassador, Devialet partnered with Bonjour Paris to create an immersive global campaign celebrating acoustic engineering excellence.

Anchoring the brand’s core ethos, “Alive with sound,” in physical realism, Bonjour Paris shaped a visceral narrative. Directed by Akatre, scored by Studio MIM, and produced alongside Ever, the agency captured the sensory overlap of Formula 1® speed engineering with Devialet’s acoustic precision through dramatic lighting and custom sound design instead of traditional racing tropes.

Looking beyond the helmet to reveal the person behind the driver, the film connects Isack Hadjar’s audacious spirit to Devialet’s commitment to engineering precision. For Hadjar, the race track isn’t seen but felt, just as Devialet’s sound joins body, mind, and heart, embodying their connection, from the intense concentration and anticipation in the cockpit to the transformative power of immersive audio. 

The production generated an end-to-end asset suite, delivering a hero brand film with 15-second and 6-second cutdowns, key visuals, and a social content ecosystem. Deployed across digital, social, and out-of-home platforms, the campaign establishes a cohesive visual universe across every touchpoint.