Shiseido
BioPerformance
Content 2024
Shiseido
2024
Unleash the power of your skin.
Bonjour Paris produced a campaign film, lifestyle images, and pack shots for Shiseido's new BioPerformance Skin HiForce cream. To visually convey the regenerative effects and innovative formula of the cream, which is inspired by laser treatment, we envisioned a luminous universe with ambient blue lighting to mirror its benefits. The campaign features elegant, dynamic camera angles to showcase how the product revitalizes the skin.
Credits
Founder & General Manager
Benoit Candelle
Creative Director
Germain Felzinger
Senior Art Director
Martin Legagneux
Motion Designer
Liza Sengphong
Strategic Planner
Greta English
Head of Social
Delhia Elantri
Client Partner
Christine Leblond
Account Manager
Antoine Perrault
