Belle de Brillet
Content

Rémy Cointreau's 100-year-old liqueur, Belle de Brillet identity has just been reworked by the Bonjour Paris agency, whose mission was to wake up the Sleeping Beauty. 

Following a new logic of natural ingredients, the creative and strategic designers have created an identity that reflects the harmony of the liqueur's ingredients.

Through the design of a new e-shop website, the creation of a brand film, four video tutorials and three key visuals, the innovative concept 'Natural Harmony' celebrates the marriage between two noble fruits : the pear and the Cognac grape.

Captured in Graves-Saint-Amant, in the beautiful region of Cognac, the different contents allow Belle de Brillet to offer itself a brand new image and arm itself, ready to overshadow the oldest of spirits.