Audemars Piguet
Shaping Materials

In 2024, Audemars Piguet unveiled Shaping Materials—a global brand activation celebrating the artistry and innovation behind their materials-focused product launches. From boutique windows to immersive storytelling, this theme brought craftsmanship to life.

Our challenge? To transform the window scenography at AP Houses and boutiques into social-media-friendly videos. Inspired by the materials assemble line concept, we envisioned three captivating stories following raw materials—gold, steel, and ceramic—as they journey through a building where savoir-faire meets a touch of AP magic to emerge as exquisite timepieces.

Partnering with a 3D studio, we crafted three ultra-realistic, visually stunning 15-second capsules. Together, they tell a complete story of the manufacture, shared across AP’s social platforms and website. It’s a seamless blend of artistry, innovation, and a touch of digital magic.