Audemars Piguet
Winter 2023

To celebrate the holiday season, Audemars Piguet transformed the windows of its boutiques and AP Houses with enchanting displays. For 2023, the theme brought the magic of winter in Le Vallée de Joux to life using intricate papier-mâché creations.

To bring this festive experience to social media, Bonjour Paris produced three 3D video capsules that captured the charm of winter in Le Brassus. The videos offered glimpses into the atelier and the serene nature surrounding it, all styled to mimic the papier-mâché aesthetic of the real-life windows. From concept development to storyboarding and sound design, every detail was designed to immerse viewers in the winter universe.