Audemars Piguet
Brand Campaign 2026
Content 2026
Audemars Piguet
2026
Highlighting Haute Horlogerie for Audemars Piguet.
For its 2026 brand campaign, Audemars Piguet partnered with Bonjour Paris to spotlight 10 iconic timepieces and celebrate a legacy of watchmaking excellence.
To parallel the hand-crafted nature of fine watchmaking in an AI era, Bonjour Paris designed and produced a high-production physical campaign. Directed by Laziz Hamani and powered by Cinemotion technology, the agency orchestrated a three-set production, combining master watchmaker expertise, camera robotics, and human artistry to bridge traditional Swiss horology with contemporary luxury.
Bonjour Paris created a comprehensive 360° asset suite, delivering 12 hero stills, 20 campaign films, 61 analog photographs, and 55 social assets. Deployed across landmark out-of-home billboards from London’s Piccadilly Circus to China’s Chengdu and Hangzhou, the campaign establishes a cohesive visual universe across every global touchpoint.
Bonjour Paris
General Manager
Benoit Candelle
General Deputy Manager
Mathieu Nay
Account Manager
Romain Dumas
Project Manager
Laurie Maturin
Creative Director
Jean-Baptiste Le Divelec
Artistic Director
Pierre-Louis Pommery
Artistic Director
Cecilia Feller
Artistic Director
Eva Cocirta
Motion Designer
Remi Lefebvre
Motion Designer
Fabio Cocciolo
Head Of Social
Delhia Elantri
Social Media Manager
Panagiotis Lourentzakis
Social Media Manager
Kaya Oneil
Social Media Manager
Elizabeth Lambert
Audemars Piguet
Head of Content Creation
Katherine McKay
Brand Content Specialist
Charlotte Ceccarelli
Expert Creative Content
Julien Diviale
Head of Digital
Marie Savoini
Global Social Media Expert
Gael Tran
Lead Coordinator Digital
Joanna Bobst
Ocurens
Founder Partner
Germain Robin
Executive Producer
Roméo Chaley
Production Director
Benoit Becquereau
Post Production
MONUMENTAL FX
