Boucheron — Instagram
For the luxury jewelry brand Boucheron, Bonjour Paris has chosen to follow the art direction borrowed for its ecommerce visuals, and to develop animated capsules for social media. All of this content is integrated into an emerald cut, an identity code that has been successful for the brand for nearly 3 years.
Boucheron — Visuals
Through the photos and videos, the challenge was to bring a creative narrative in the new e-shop all the while highlighting Boucheron’s jewelry. We have transformed the space of worn jewelry and product listings into a non traditional and free space. The fact that we don’t explicitly see the models’ features enables us to play on the Boucheron womens’ traits : independance, spontaneity, freedom, which all embody the Parisian « je ne sais quoi ».