À table les soignants — United digital platform
The context of the health crisis has enabled the LVMH group to partner with Bonjour Paris to create a united digital platform. The projet À Table Les Soignants aims to thank medical staff who fought covid-19 by providing them with dinners at prestigious restaurant tables. Each restaurant owner has the possibility of registering on the platform and offering the number of covers he wishes. In addition, anyone can go to the platform and decide to make a donation. The medical staff can then register to be allocated the meals offered.
Year / Location
À table les soignants — Identity
The context of the health crisis has enabled the LVMH group and Michelin Guide to partner with Bonjour Paris to create a united digital platform. The project À table les soignants aims to thank medical staff who fought Covid-19 by providing them with dinners at prestigious restaurant tables. We then imagined a logo that conveyed the operation in a simple and visual way. We immediately recognize the concepts of lifestyle, quality and enjoyment that perfectly reflect the world of catering.
IFM — Website
Our agency collaborated with the Institut Français de la Mode to promote its yearly "Labels" initiative, which allows five chosen designers to participate in a mentoring program that develops their creative skills and sense of innovation, alongside a business component that is highly valuable in such a competitive context. Notable alumni includes Olivia Cognet (Apologie Paris), Raphaëlla Riboud and Demna Gvasalia, who has turned the fashion world on its head since taking the reins at Balenciaga in October 2015.