Nose — Website
Nose is certainly the world's most innovative perfume e-commerce site, deploying a unique algorithm that was developed in collaboration with dozens of "noses" around the world to help customers pick a fragrance. Its incredible accuracy and effectiveness can be experienced both on the site, and at the brand's sublime boutique on rue Bachaumont in Paris. Bonjour Paris team worked with founder Nicolas Cloutier on the redesign of the site, which, since its launch in 2014, had become severely bloated in both the front and back ends. The interface elements were streamlined, stripped down and revised, to leave room for the products, which are highlighted by animations. The navigation through the immense catalog (nearly 2000 fragrances as of writing) was redesigned to allow for a gradual, didactic immersion in a field of luxury fragrances that is too often considered obscure and hermetic. The editorial content was also overhauled, benefiting from a clearer presentation, neat typography, and ample room for images.
Year / Location
Vuarnet — Website
Those who have known Vuarnet in the ’80s would without a doubt have fond memories of the iconic French brand, whose sunglasses were the only ones that counted at that time. With the arrival of new CEO Lionel Giraud, the brand made a major comeback – and into the hearts of adventure-seekers with a taste for luxury. We are proud to work alongside Vuarnet in its digital conquest, bringing their iconic designs on an e-commerce website.