Moynat — Website
Maison Moynat, part of LVMH group, has entrusted Bonjour Paris with the creation of its first e-commerce website. The entire heritage of this briefcase maker since 1849 has therefore taken place in this new digital place, designed to showcase all the expertise and freedom of expression of Moynat’s creations.
For this very first digital flagship, developed on Shopify, the very first priority was given to visuals and their details: leather and stitching mastered to perfection visible from different angles for an experience as immersive as in a store.
The responsive interface, deliberately minimalist, emphasizes visual rather than textual focus: an important and daring criterion for this leather goods manufacturer and its products with details that rhyme with precision, technicality and know-how. To sublimate a subject more than ever up to date, the e-shop still reserves a heritage section highlighted the founder, Pauline Moynat, who rose through the ranks at a time when women were already under-represented in the field of French creation.
Moynat — Savoir faire
The Moynat House has once again entrusted the Bonjour Paris agency with the aim of highlighting their savoir-faire through short content designed to live on social networks. 172 years of craftsmanship, a know-how that is perpetuated from generation to generation. Bonjour Paris wanted to transcribe all the expertise of the prestigious House by highlighting the place where each piece is born. Push the doors of the Moynat workshop and discover the place where all the magic of the leather goods operates. Meet the Moynat craftsman at work, in the execution of his talent: from the intention to the realization of each piece. Focus on the expert gestures and delicate movements of the craftsman, who pays exceptional attention to detail in order to create pieces as perfect as they are unique.
Moynat — Craft of Illusion
The prestigious luxury leather company Moynat gave Bonjour Paris free rein to tell the story of the brand's « savoir-faire » content in a creative and disruptive way, with the goal of modernising its image and reaching a new target audience that is adept at social networking.