Degrenne — Website
As part of the rebranding, we paid special attention to Degrenne's digital media presence. The brand's e-commerce website emerged as the real problem and required a complete redesign. We implemented a streamlined navigation path by sidestepping the competition's usual snakes and ladders, focusing on clear visuals and interactive content that reposition the product in its rightful central place and help shoppers make more intuitive choices.
Year / Location
Degrenne — Identity
Since its foundation in 1948, Guy Degrenne has been manufacturing fine tableware and home decorating products. However, the arrival of new market players over the last ten years has led the brand to rehaul its communication strategy and positioning. Bonjour Paris was given the task to make this transition come to life, alongside the brand's new management team, Thomas Mulliez and Blandine Franc. The transformation is nothing short of radical. The positioning of the visual identity was upgraded: the label's name was shortened to Degrenne, which now stands out with an elegant, forceful presence, and complemented with a proprietary grey which recalls the Maison's DNA and primary raw material, steel, at various stages in its transformation.
Degrenne — Emailing
Since 1948, Guy Degrenne has been manufacturing fine tableware and home decorating products. However, the arrival of new market players over the last ten years has led the brand to rehaul its communication
Place des tendances — Website
Digital becoming crucial in the world of fashion, the digital platform Place Des Tendances collaborated with Bonjour Paris to reaffirm and strengthen their identity. Its role as a trends prescriber has made its platform the meeting point for all fashion, lifestyle, and beauty enthusiasts, as well as a guide for fashion amateurs. It was important to shed light on the inspirational dimension of the brand as well as the diversity of styles and personalities which are part of the brand’s community. We have reinterpreted the graphic aspect of the website, with richer graphics and cleaner texts in order to improve the user experience and the conversion to purchase.