Mugler — Emailing

Known for their ethereal universe of femme fatales, Mugler is constantly breaking barriers in beauty and fashion.

The legendary Maison entrusted Bonjour Paris to bring a touch of Mugler magic to their customer newsletters.

We crafted a series of designs that evoked the house’s powerful energy, while using playful text to communicate their end-of-year activations such as Black Friday, Christmas, and the 30th anniversary of the iconic Angel perfume.

Year / Location

2022, Paris


Pauline Lebrun, International CRM & Loyalty Projects Manager
Caroline Loth, CRM Manager


Benoit Candelle, Partner
Mathieu Nay, Client Partner
Raphaël Raphael Guenassia, Project Manager
Alexis Pineau, Creative Director
Coralie Frat, Art Director
Eve Beaman, Designer
Thabian Blondon, Designer
Onja Delezinier, Copywriter
Isaiah Ngwangu, Copywriter