Degrenne — Emailing

Since 1948, Guy Degrenne has been manufacturing fine tableware and home decorating products. However, the arrival of new market players over the last ten years has led the brand to rehaul its communication

strategy. Bonjour Paris was given the task to make this transition come to life, the positioning of the visual identity was upgraded, and so the label's name was shortened to Degrenne. 

As part of the brand's renewal, we paid special attention to Degrenne's digital media presence: client experience comes first. Building a website wasn’t enough, so we created various newsletters to keep in touch no matter what. Every of these are designed to match with every topic: specific illustrations, patterns, animations are our key to make up Degrenne’s stories. 

2020, Paris

Client:

Ingrid Delate, Chef de projet marketing opérationnel & communication
Perrine Tomat, Responsable marketing opérationnel & communication
Justine Leyder, Chef de projet marketing et communication
Sophie Ly, Chef de projet digital et crm

Agence:

Eloise Godinou, Project Manager
Paul Delonca, Project Manager
Alexis Pineau, Art Director
Liza Sengphong, Art Director
Manon Combe, Designer
Same client

Degrenne — Identity

Since its foundation in 1948, Guy Degrenne has been manufacturing fine tableware and home decorating products. However, the arrival of new market players over the last ten years has led the brand to rehaul its communication strategy and positioning. Bonjour Paris was given the task to make this transition come to life, alongside the brand's new management team, Thomas Mulliez and Blandine Franc. The transformation is nothing short of radical. The positioning of the visual identity was upgraded: the label's name was shortened to Degrenne, which now stands out with an elegant, forceful presence, and complemented with a proprietary grey which recalls the Maison's DNA and primary raw material, steel, at various stages in its transformation.

Degrenne — Website

As part of the rebranding, we paid special attention to Degrenne's digital media presence. The brand's e-commerce website emerged as the real problem and required a complete redesign. We implemented a streamlined navigation path by sidestepping the competition's usual snakes and ladders, focusing on clear visuals and interactive content that reposition the product in its rightful central place and help shoppers make more intuitive choices.

Degrenne — 70 ans

Retracing 70 years of history of the specialist in French tableware does not only consist in narrating its immutable know-how, nor in going through all of its archives but, on the contrary, honoring the people who made what Degrenne is today.

Degrenne — L'économe

On the occasion of Degrenne’s collaboration with the great designer Starck, the brand joined forces with Bonjour Paris for the production of its content. One of the flagship products was the vegetable-peeler, featured in a legendary film scene: Diner de cons by Francis Veber. The entire Starck x Degrenne collection was illustrated inspired by popular films: Titanic, Psychosis, Le Mépris… A nice wink for the specialist of the Art of Tableware.