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fr

Cardo Paris — E-Shop

The quest for French swimwear brand Cardo Paris was to rejuvenate their image as well as their audience. Proud of being authentic and natural as opposed to communicating overly retouched images, Cardo women are serious about swimming. Swim it Your Way is straight forward, graphic yet natural. The lookbook was shot by Pierre Louis and the still life images by Vasilisa Ganakova.

Year / Location

2019, Paris

Client

Emmanuelle Cardosi, General Manager
Vittoria Larue, General Manager
Bruno Canac, General Manager

Agency

Benoit Candelle, Founder
David Polonia, Creative Director
Alexis Pineau, Art Director
Angèle Giraud, Project Manager
Liza Sengphong, Designer
Pierre Louis, Photographer
Vasilisa Ganakova, Photographer
Eugene Lee, Chief Technical Officer
Dorian Delorme, Creative technologist
Same client

Cardo — Lookbook

The quest for French swimwear brand Cardo Paris was to rejuvenate their image as well as their audience. Proud of being authentic and natural as opposed to communicating overly retouched images, Cardo women are serious about swimming. Swim it Your Way is straight forward, graphic yet natural. The lookbook was shot by Pierre Louis and the still life images by Vasilisa Ganakova.

Next project

Raphaëlla Riboud — E-Shop

You would be forgiven for not knowing the work of Raphaëlla Riboud. Launched in 2012, this eponymous brand specializes in intimate clothing and colourful pajamas, featuring exclusive silkscreens and sumptuous embroidery, and imbued with a strong masculine vibe. In working on the brand's website, Bonjour Paris attempted to remain faithful to its colorful and creative universe.