Tara Jarmon — Book

To celebrate Tara Jarmon's 30th birthday, the brand expressed the desire to publish an art book presenting its history – and many (r)evolutions – through images. Our agency was given access to loads of content, including images from the runway shows (both catwalk and backstage)and the campaigns. We culled the best of them into a 248-page volume, printed in a limited edition of 300 copies, which was sold in the brand's shops around the world.

Year / Location

2016, Paris

Client

Alexandra Derouin-Delattre, Directrice de l’Image

Mathilde Dalibard, Designer

Agency

David Polonia, Creative Director

Elie Colistro, Designer

Same client

Tara Jarmon — Typography

While designing the art book celebrating Tara Jarmon's 30th anniversary, we thought it would be a good idea to develop an exaggeratedly disproportionate "didone" typeface, artfully defiant of the usual layout rules of fashion publishing.

Next project

Cartier — From the sky

To announce the reopening of Cartier stores in Japan, Bonjour Paris thought of a social campaign through the enchantment that carries the Cartier codes: Japan is exposed in particles to reveal the Cartier case, Japan and then the panther. Each city will have its own treatment.