Caron — Noël

For the festive season, let yourself be carried away by the magic of the Conte Merveilleux Caron, imagined by Bonjour Paris.

Attend the suspended ball: a unique setting that takes place in a dreamlike universe.

Immerse yourself in the dazzling Caron forest: go in search of the symbolic elements buried in the heart of the woods...

The sun with golden rays is composed of the double C, symbolic of the House. A golden double C that also composes each of the balls.

These balls are made of a fine and delicate glass, reminding us of the glass used to bottle each Caron fragrance.

Organic materials are an integral part of the decor: they are embodied in the trees' wood, in the glittering raindrops, and in the golden rock...

The delicate burgundy details of the leaves are a charming tribute to the Caron color.

The generous gifts of the Maison Caron are revealed in the heart of the dazzling balls.

This magical and poetic tale enchants your senses and allows you to (re)discover Caron fragrances in the most wonderful way. 

2021, Paris

Client:

Karima Benyahia, International Sales Director
Chloé Eragne, Product Manager
Morgann L’Haridon, Product Manager

Agence:

Benoit Candelle, Partner
Germain Felzinger, Artistic Director
Rose De Menibus, Artistic Director
Caroline Grimprel, Artistic Director
Liza Sengphong, Artistic Director
Angèle Giraud, Account Manager
Antoine Perrault, Project Manager
Hugo Fournier, 3D artist
Same client

Caron — Collection Merveilleuse

Caron has always been a resolutely modern brand.

Caron — Stories

After signing the Maison's renouveau with a brand new visual territory through the Collection Merveilleuse campaign, Bonjour Paris takes Caron's boldness and avant-gardism to the next step. 

Caron — PUH

Caron embodies modernity through a unique spirit of exuberant creativity and avant-garde, which shines through and infuses all the creations of the house since 1904. A spirit that is naturally found in the classic Pour Un Homme, a timeless fragrance that has captured the essence of the masculine and exalted it through the ages.

Caron — Lifestyle

Caron Collection Merveilleuse’s lifestyle visuals take place in the Hotel Nolinksi, Paris, choose for its intimacy but especially for its Art Deco universe, an artistic movement that really matters for the Maison since it was its very first and favorite source of inspiration. 

Caron — Parfum d'Amour

For Valentine's Day, Bonjour Paris chose the artist Rus Khasanov in order to give Caron his interpretation of love, guided by a motto that is dear to him: « Beauty is everywhere ».

Caron — Jardin Merveilleux

Bonjour Paris created a bucolic campaign for the launch of Caron's new fragrance, Rose Croquante.

Caron — Bien être

Maison Caron is inspired by the fascinating power of semi-precious stones on the body and mind for the Virtuous Totems campaign. Bonjour Paris created a series of artistic visuals that portray an audacious parallel between perfumery and lithotherapy. The virtues and the colors of the stones match perfectly with the fragrance juices. An ode to gemstones and their virtues.

Caron — Pour Un Homme x Tahar Rahim

Bonjour Paris created the new POUR UN HOMME DE CARON campaign with acclaimed French actor Tahar Rahim as ambassador.