Caron — Pour Un Homme x Tahar Rahim
Bonjour Paris created the new POUR UN HOMME DE CARON campaign with acclaimed French actor Tahar Rahim as ambassador.
The iconic POUR UN HOMME DE CARON fragrance is available in two new versions: Pour un Homme de Caron Le Matin and Pour un Homme de Caron Le Soir.
Facing the lens of photographer and director Lou Escobar,Tahar Rahim embodies and celebrates all the men who recognize their philosophy of life, their style, their dreams in the iconic fragrance.
Bold, Generous, Passionate, Dreamer, Flamboyant.
Like an invitation to self-affirmation, Tahar Rahim, known for his deep and subtle interpretations, celebrates the complexity of Caron men through their characters.
Bonjour Paris features Tahar in breathtaking settings at the crossroads of reality and fantasy. Discover a new universe each time a portrait is unveiled, one more extraordinary than the other. A 360° campaign revealed in two stages: The first one in May, the second in October.
Year / Location
Caron — Jardin Merveilleux
Bonjour Paris created a bucolic campaign for the launch of Caron's new fragrance, Rose Croquante.
Caron — Musc Oli
For the exclusive launch of its new fragrance "Musc Oli" on the Chinese market, Caron entrusts the design of its latest campaign to the creative teams of Bonjour Paris. Disruptive and daring, this fragrance was born from the encounter between Jean Jacques, nose of the house, and Olivia de Rothschild, youngest daughter of Arianne de Rothschild. In order to represent the inner journey inspired by this fragrance entirely based on molecular ingredients and with musky accents, we have chosen to place it in an enchanting setting inviting you to daydream. To make these visuals as immersive as possible, we combined the abstract universe very present in Chinese art with 3D landscapes, signature of the artist Hugo Fournier, with whom we had the opportunity to use on this project.