Tara Jarmon — Typography

While designing the art book celebrating Tara Jarmon's 30th anniversary, we thought it would be a good idea to develop an exaggeratedly disproportionate "didone" typeface, artfully defiant of the usual layout rules of fashion publishing.

Year / Location

2016, Paris, France

Client

Alexandra Derouin-Delattre, Brand Image Director

Mathilde Dalibard, Graphic Designer

Agency

David Polonia, Creative Director

Same client

Tara Jarmon — Book

To celebrate Tara Jarmon's 30th birthday, the brand expressed the desire to publish an art book presenting its history – and many (r)evolutions – through images. Our agency was given access to loads of content, including images from the runway shows (both catwalk and backstage)and the campaigns. We culled the best of them into a 248-page volume, printed in a limited edition of 300 copies, which was sold in the brand's shops around the world.

Next project

Maison Lejaby — Identity

Driven by a passion for excellence and blessed with the kind of know-how that can only be acquired over the course of a century, Maison Lejaby got in touch with Bonjour Paris in order to redesign its visual identity. Completed at the end of the year 2015, the result of this collaboration is now very visible in all points of sale of the brand around the world. We chose a very masculine typography and a rather radical layout, which allowed us to give this unique lingerie house very distinctive brand image.