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Peter Lindbergh — Typeface

During the preparatory phases of our work on the Peter Lindbergh website, our team was faced with a sizeable challenge: not one element of visual identity had ever been created for Mr. Lindbergh, one of the world's greatest fashion photographers. The search for a title typography for this brand new digital medium quickly became our main endeavour until we chose to design a custom typography for the artist. The new font had to bring together two major aspects of the photographer's work: a Germanic rigour, combined with Swiss precision.

Year / Location

2016, Paris

Client

Peter Lindbergh, Artist
Benjamin Lindbergh, Studio Director

Agency

David Polonia, Creative Director
Same client

Peter Lindbergh — Foundation

Seldom in the course of a career does one get an opportunity for a behind-the-scenes glimpse into the work of one of the world's greatest creatives. That was the immense privilege that the Bonjour Paris team was given by working on the design and creation of Peter Lindbergh's site, a man who, in the words of Kate Moss herself, is a living legend. We worked closely with his team, and were given access to the entirety of his archives. Together, we were able to define the site's structure – which we insisted live up to the talent of the artist – and to develop typologies of content that would allow all users to browse the site to their heart's content.

Next project

Carolina Ritzler — Identity and Typography

French womenswear brand Carolina Ritzler has a unique point of view to design for strong women. Bonjour Paris helps creating brand identity to reflect the idea. The logo with a crossed C and R is inspired by the power Carolina Ritzler enable to each woman who wears the design. It provide a sense of empowerment and active. Much like the signature jumpsuits of the brand, the identity is designed with a streamlined eye for immediate impact yet simple and elegant.