Maison Lejaby — Identity

Driven by a passion for excellence and blessed with the kind of know-how that can only be acquired over the course of a century, Maison Lejaby got in touch with Bonjour Paris in order to redesign its visual identity. Completed at the end of the year 2015, the result of this collaboration is now very visible in all points of sale of the brand around the world. We chose a very masculine typography and a rather radical layout, which allowed us to give this unique lingerie house very distinctive brand image.

Year / Location

2015, Paris


Jean d’Arthuys, CEO
Pascale Renaud, Art Director
Charlotte Dufort, Marketing Director


David Polonia, Creative Director
Alexis Pineau, Art Director
Angèle Giraud, Project Manager