L'Exception — Identity

L'Exception is a perfect example of the retail world's gradual metamorphosis and its effect on entrepreneurship. From its 2011 online-only launch, this e-commerce driven multi-brand retailer has been featuring the crème de la crème of French brands, a tradition which it continued upon taking over an impressive physical space nestled under the brand-new Canopée des Halles in Paris. Bonjour Paris took advantage of this new beginning to revamp the brand's visual identity (which our Creative Director, David Polonia, had created five years earlier) as well as the entirety of its communication and sales materials.