Strategy

Consolidate the foundations by establishing a brand platform, a communication territory or an editorial line. Ensure the consistency and coherence of our various speeches.

Asteré — Brandbook

2019 was the opportunity for the agency to discover Elitis, a brand specialized in luxury wallpaper, upholstery and wall claddings, originally from Toulouse. Our role by their side was to bring life to a new daughter brand, for which the entire identity was left to imagine and create. In a really spontaneous manner, Asteré was born. A brand that wants to reflect the savoir-faire and the artists’ inspirations. The line of wallpapers is made up of unprecedented and original decorations, which is the fruit of its rich history and each creator’s journey coming from diverse backgrounds, from clothing designers to plastic surgeons.

Armin — Brand platform

Armin, the French newborn brand of armagnac set to take over the spirits industry, trusted us to imagine its identity in its entirety. From the logo, to the graphic charter or even the tone used, we created the entire brand strategy to be adopted to make it unique and bold both in its speech and in its visual identity.

Cheval Blanc — Wishmaker

On the occasion of the launch of its new platform, the Wishmaker, we accompanied the luxury hotel Cheval Blanc, member of the LVMH group, throughout its creation process. The aim was to promote the different Houses of the brand with the idea that for each desire, there is a Cheval Blanc House. We chose to use origamis to represent the different themes, which are then phrased in the form of wishes. Each theme comes with a number of experiences, for which we wrote the copies.

Oratio — Brandbook

After discovering the Quartier Latin and meeting its inhabitant, Bonjour Paris rewrote the arrondissement’s story at the heart of a hotel: Oratio hotel. Gathered in a brand book we produced: logo, brand identity and graphic charter tell the strategic thinking we adopted for this neighborhood hotel. Close to its traders and provider of good addresses, Oratio becomes the heart of the Quartier Latin by featuring its orators and traders. 

Birth — Who’s Birth?

Birth is a production agency based in Paris and Alger promoting young independent talents and street culture. The brand called on Bonjour Paris  for an important social media campaign for the launch of their latest film. The goal was to reach the creative industry’s decision makers and catch their attention. In order to do that, we imagined a strategy articulated in three parts: firstly « who’s Birth? » , teasing to build anticipation around the launch, then the reveal of the film « This is Birth » starring Tobis Menzies and Kit Harrington, and finally « We are Birth »  to introduce the different talents in the form of time capsules.