Degrenne — Website

As part of the rebranding, we paid special attention to Degrenne's digital media presence. The brand's e-commerce website emerged as the real problem and required a complete redesign. We implemented a streamlined navigation path by sidestepping the competition's usual snakes and ladders, focusing on clear visuals and interactive content that reposition the product in its rightful central place and help shoppers make more intuitive choices.

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2017, Paris

Client:

Thomas Mulliez, President
Blandine Franc, Brand Director

Agence:

Benoit Candelle, General Manager
David Polonia, Creative Director
Alexis Pineau, Art Director
Diana Marchal, Technical Project Manager
Angèle Giraud, Project Manager
Alexane Bosch, Designer
Hippolyte Kaoua, UX Designer