Peter Lindbergh — Typeface

During the preparatory phases of our work on the Peter Lindbergh website, our team was faced with a sizeable challenge: not one element of visual identity had ever been created for Mr. Lindbergh, one of the world's greatest fashion photographers. The search for a title typography for this brand new digital medium quickly became our main endeavour until we chose to design a custom typography for the artist. The new font had to bring together two major aspects of the photographer's work: a Germanic rigour, combined with Swiss precision.

2016, Paris

Client:

Peter Lindbergh, Artist
Benjamin Lindbergh, Studio Director

Agence:

David Polonia, Creative Director